Enhancing Customer Relationships for a Leading Commodity Exchange with nexaFIN for Exchanges
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Headquarters
- India
Business Size
- Large-scale, multinational exchange
Industry
- Financial Services – Commodities & Trading
Technologies
The Client
A leading commodity exchange, the largest in its country and ranked among the world’s top five, provides a world-class platform for trading in commodity derivatives. Supported by leading institutional promoters and stakeholders, the exchange plays a pivotal role in enabling transparent, efficient, and secure trading for brokers, members, and other participants in the commodities market.
Challenges Faced
As part of its daily operations, the exchange had to engage with a wide variety of stakeholders, including brokers, associations, network providers, listing companies, members, aggregators, and news agencies. However, it faced multiple challenges:
- Fragmented customer data stored in different systems across departments.
- Inconsistent service experiences, with no unified view of member interactions.
- Inefficient collaboration, as teams lacked access to a centralized information repository.
- Difficulty in building long-term, profitable relationships with stakeholders due to limited visibility.
Ambit’s Solution
To address these challenges, Ambit Software implemented nexaFIN for Exchanges, a customer-centric CRM platform tailored to the unique needs of financial exchanges.
Key Highlights:
- Centralized customer information across all departments, serving as a single source of truth.
- Streamlined workflows to provide faster, more personalized service.
- Integrated customer engagement tools for managing brokers, members, and ecosystem partners.
- Scalable solution architecture to support the exchange’s future growth and evolving requirements.
Results Achieved
- Enhanced customer experience, with consistent and high-quality service delivery.
- Improved collaboration across teams through shared visibility of customer and member data.
- Reliable decision-making, supported by accurate, consolidated insights.
- Stronger stakeholder loyalty, resulting from proactive and seamless engagement.
Conclusion
By implementing nexaFIN for Exchanges, the commodity exchange significantly improved its ability to manage relationships with diverse stakeholders. The solution streamlined operations, enhanced service quality, and created a scalable foundation for sustained growth and leadership in the global commodity trading ecosystem.